ABOUT US
Strength Nation was dreamed up by two young lads during a workout in 2014. 10 years, 3 gyms, 8 core staff and 10 supporting staff, countless meaningful connections and members later, the business is a thriving hub of positivity and purpose.
Strength Nation offers a warm, personable experience to members with ongoing support, a large selection of the highest quality exercise equipment, personalised programmes, a wide variety of free classes - from Pilates to Olympic Lifting to Kids classes, a Sauna and Cold Plunge and the most welcoming gym atmosphere. All of this, at a very competitive price point.
Our Story: Strength Nation Gym
HUMBLE BEGINNINGS
On July 13th, 2015, Strength Nation Gym opened its doors in Greytown, founded by AJ and Matt. Their mission was clear: to deliver top-quality fitness services and facilities to the people of South Wairarapa. With dedication and passion, Matt and AJ were at the gym every day from 5 AM to 11 PM, braving the cold winter and waiting for the community to discover their new space. During the quiet hours, they huddled behind the desk, bundled up in jackets and beanies, watching Netflix until a member walked through the door.
BUILDING A COMMUNITY
From 2015 to 2017, AJ and Matt poured their energy into connecting with the community and building a loyal membership base. Their hard work paid off, and in time, they welcomed their first employee, Nicole. Recognizing the gym's potential, they envisioned a future of growth and expansion. With guidance from Tavita and Jess Issac, they began transforming an old leather factory in Carterton into a new, larger facility.
A NEW CHAPTER
In December 2018, Strength Nation bid farewell to its Greytown location after three and a half years of unforgettable memories. The move to Carterton marked a new chapter, offering greater opportunities for their growing community. Despite the challenges of the first lockdown, the gym continued to thrive, staying true to its commitment to providing an exceptional gym experience.
EXPANDING HORIZONS
In 2022, Strength Nation introduced "Fit for Life" classes, catering to the older generation with gentle, social sessions focused on balance, strength, flexibility, and confidence. We reduced the casual class rate and offered discounted memberships for pensioners, making their services more accessible to Gold Card holders.
“Mumfit” Classes and Mums membership discounts were introduced to help māmā feel comfortable and confident enough to start exercise after having babies with our Post Natal + Pregnancy Qualified Trainer, Kelly taking these classes.
A GROWING FAMILY
Over the years, the Strength Nation team has expanded alongside the business. New facilities in Masterton and Cambridge were opened, and talented trainers like Jake, Cam, Conley, Rachel, and Sam joined the team, all sharing the vision of delivering the best gym experience.
While this history still doesn’t touch the sides to cover 10 years worth of growth, it captures what’s most important to us and drives our mission - satisfied, confident members and a bullet-proof team culture.
